.ASIA debuts to fuel Asia market growth

The introduction of the .ASIA extension, a regional domain which is also a natural word, allows individuals and companies to target people looking for relevant information about Asia, from Asia, and for Asia. For companies, brands, and marketers, the new top level domain adds a strong sense of affiliation to corporate brands and online identities and communicates a commitment to Asia. According to the dotAsia Registry, Asia is the largest Internet community in the world with 400 million Internet users. Yet that only accounts for just 10% of the region’s total population. With a rapidly growing economy, Asia is poised for unprecedented gains in Internet usage and commerce.

Which .ASIA queue should I use?

Prior to the opening of Landrush (general registration), qualifying entities may participate in these designated Sunrise queues:

Early Bird Sunrise (SR2a) – October 9 – October 30, 2007 Open to trademarks that have been applied for prior to March 16, 2004 which have been issued and valid upon domain registration application.

General Registered Marks (SR2b) – November 13, 2007 – January 15, 2008 Open to trademarks that have been applied for prior to December 6, 2006 which have been issued and valid upon domain registration application.

Extended Protection (SR2c) – November 13, 2007 – January 15, 2008 Open to trademarks eligible for SR2a or SR2b, however the application date is not a prerequisite. Domain name applied for may be constituted with trademark plus significant words in the Nice Classification System.

Registered Entity Names (SR3) – November 13, 2007 – January 15, 2008 Domain name applied for must correspond with the registered entity name. The juristic entity must be registered on or before December 6, 2006.

Landrush – Launch dates are to be announced. Targeted for February, 2008.

Go Live! – Launch dates are to be announced. Targeted for March 2008.

Register now